Rob believes in your business.


Rob King, Consultant, CEO

Mountain bike riding, in fact it is pretty much the ONLY sport I like doing. Oh, except for soccer and fishing.

Filling in forms. Standing in queues. Beck's singing.

Most annoying habit
Whistling in the workplace apparently - but I think I sound really good.

Guilty pleasure
Pretending to go outside for fresh air and coming back to the office with chocolates from Swirls.

Favourite Instagram account

What inspires you?
Any sportsperson or team that makes an epic comeback.

Motivational song
Prisoner of Society, Living End. REALLY LOUD.

Kingthing Marketing - Rob King
Kingthing Marketing - Rob King

And now For The Serious Bit.....

Rob King is one of those natural marketers - he just knows what works! After 26 successful years in the media, he left to help Beck with her growing marketing consultancy and has never looked back.

He brings to the company a wealth of knowledge gained across a number of key roles specialising in customer service, sales, sales training, marketing and project management with Fairfax Media. As Circulation Manager of two of the countries largest regional newspapers, he was widely sought after in this field. He facilitated the first fully subscriber-paid digital edition for Australian regional newspapers, which has grown as a profitable revenue stream and important component of products offered by Fairfax Media.

June 2015 saw the completion of a ground-breaking 2-year project which involved migrating billing of all subscribers to Fairfax Media and moving them from in arrears to in advance, setting up a solid subscription base for the future. He implemented the distribution of the bi-monthly tourism publication, Travelways, to the ACT, regional Victoria and NSW. Earlier in his career, he developed strong sales acumen based on keen listening skills, product matching and genuinely wanting to grow his clients’ business. After a number of years of sales success, he was given the task of training new sales people to the team.

As a member of the senior management team for 8 years, he was involved in the strategic direction of the business and the transformation to digital publishing as traditional print stream revenue diminished. Most recently, because of his extensive marketing background and ability to be an all around great guy, in August 2018 Rob was appointed to the Board of Tourism Northern Tasmania.

Contact Rob 
M: 0439 430 016