This is the best story - the initial meeting with these clients was with one adult and three entrepreneurial kids. These kids based in NE Tasmania came up with the idea of putting mountain bike trails on their tops (known as jerseys to the converted), so they could never get lost on the trails again. So our brief was to create a brand, website and design the jerseys themselves, but ensure that they spoke to the target audience - MTBers!
We worked with the kids (and their parents) to create a brand/logo that would appeal to the target audience. Created an ecommerce enabled website so they could sell their products online and also designed a bunch of real cool jerseys. The website was an easy to navigate eCommerce website using Squarespace and Shopify that allows customers to browse a range of product styles, sizes and colours.
A thriving business, and a bunch of proud entrepreneurial kids who are learning a lot about business at a young age!
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