Unravelling Threads

It's kind of like ‘Twitter’ - which is now called ‘X’ (or is it?) but is linked to ‘Instagram’ and is a part of ‘META’ (also known as Facebook)? Yep…we understand why this may be a little difficult to keep track of. As marketers, we keep our fingers firmly on the pulse, our eyes and ears open, and are constantly on the lookout for changes and trends on this newly emerging platform. 

The first thing to note is, Threads is the fastest-growing online platform in history, crossing the 100 million user threshold in just 5 days - wow! But what's the big difference between Twitter and Threads, you say? Threads, unlike Twitter, doesn't focus on a reverse chronological timeline, your feed is also not limited to the posts of people you follow. Like all platforms, we’ve noticed the tone of voice on Threads is a little different too. Think of Threads as Twitter’s fun,  hyper, and slightly unhinged little cousin who is just here for a laugh and blurts out ‘mic drop’ sentences and then leaves the room. In essence, Threads has a Twitter-like function with a light-hearted nonsense theme, similar to TikTok. This comes as no surprise when the app is connected to Instagram, the artsy, younger sibling of Facebook. Before Threads’ debut, the largest crossover of users between Instagram and any other app was Pinterest, where users go there specifically for feel-good highly curated visual content. This is a great platform for building a brand identity and showcasing special behind-the-scenes content, especially for larger international brands that already have a big following on Instagram.

Here are some accounts that have left us in stitches, and we recommend seeking inspiration from on Threads… ‘Who gives a crap’ ‘Parishilton’‘Hilton’ ‘Aldiuk’ ‘Netflix’

Although Threads hurtled out of the gates leaving our heads spinning like a whirring bobbin, now engagement is somewhat dwindling. This platform may just be a phase if they don’t launch some exciting new features for the app soon to keep consumers interested.