Rebecca King, Founder + Consultant

Rebecca is a multi-award winning marketing specialist who has worked in small business, State Government, the airline industry, media and now as a Director of her own national tourism digital marketing company Kingthing Marketing.  Rebecca is a leader in Australia’s tourism industry in the areas of industry development and online marketing. 

In the five years Rebecca held the position of Marketing Manager at Tamar River Cruises the company won 9 awards including Tasmanian Tourism Awards and the Telstra Business Award for Innovation.  Her managerial style, strategic business planning skills and proven track record for unprecedented growth led Rebecca to be awarded the 2006 Telstra Tasmanian Corporate Business Woman of the Year. Her love for all things online saw her leave the industry development role to start her own consultancy specialising in online tourism.

The business has gone from strength to strength and recently won the 2014 Tasmanian Tourism Award for Education and Training. In April 2015, Rebecca achieved the highlight of her career by winning Gold in the prestigious 2014 Australian Tourism Awards in the Education and Training category.   In September 2015 Rebecca was appointed as a Director to the Tourism Tasmania Board overseeing the strategic direction of the organisation and has recently completed the Company Directors Course. 


Kingthing Marketing Sarah Wells

Sarah has brought her digital skills and management expertise with her from her previous position, working with core businesses and stakeholders in Launceston CBD. Sarah is a marketing dynamo in all things digital but is up skilled in SEO, pay per click advertising and is a nerd when it comes to building Squarespace websites.

Since graduating from the University of Tasmania, Sarah has been involved in key Organisations within the tourism industry. This coupled with being an active member of the Northern Young Professionals Network leaves her a marketing turbine, ready for whatever challenge is thrown at her.

Highlights so far are scholarship recipient and brand ambassador for UTAS in Malaysia at Tunku Abdul Rahman College in 2015. Other professional achievements include being marketing manager for key community events in Launceston City and being a committed member of NYPN.

In her spare time, Sarah is a keen wakeboarder and doubles as the Marketing Coordinator for her local sporting association TasWake. Her other passions include travelling as much as she can, any type of sporting activity and having fun with her amazing friends and family.

Qualifications include a Bachelor of Business majoring in Marketing.


You can find her here on Linked in

Rob King Kingthing Marketing Launceston Tasmania Australia

ROB KING, Marketing Consultant + CEO

Rob King is one of those natural marketers, he just knows what works! After 26 successful years in the media he left to help Beck with her growing marketing consultancy and has never looked back.

He  brings to the company a wealth of knowledge gained across a number of key roles specialising in customer service, sales, sales training, marketing and project management with Fairfax Media.

As Circulation Manager of two of the countries largest regional newspapers he was widely sought after in this field. He facilitated the first fully subscriber paid digital edition for Australian regional newspapers, which has grown as a profitable revenue stream and important component of products offered by Fairfax.

June 2015 saw the completion of a ground-breaking 2-year project which involved migrating billing of all subscribers to Fairfax and moving them from in arrears to in advance. Setting up a solid subscription base for the future.  He implemented the distribution of the bi-monthly tourism publication Travelways to the ACT, regional Victoria and NSW.

Earlier in his career he developed strong sales acumen based on keen listening skills, product matching and genuinely wanting to grow his clients business. After a number of years of sales success he was given the task of training new sales people to the team.

As a member of the senior management team for 8 years he was involved in the strategic direction of the business and the transformation to digital publishing as traditional print stream revenue diminished. 

Kingthing Marketing Isobel Clark


Isobel is a creative who has found her feet in the world of graphic design. She is a creative and strategic problem solver, with a passion for branding, identity and digital design. She is enthusiastic about helping people and brands reach their goals through interpreting, communicating and solving their concepts and ideas. 

Since graduating from the University of Tasmanian in 2014, with a Bachelor of Environmental Design, Isobel has been freelancing in graphic design and expanding her skill range while studying graphic design at Foundry. It is through her studies and work that Isobel has grown her skill set and a style that is minimalistic, elegant and engaging. 

Isobel loves being involved within the industry. She is currently the Tasmanian co-host of The Design Kids (TDK), an online resource for student and graduate Graphic Designers, helping them get a kick ass job in the design industry. At TDK Isobel aims to educate, inspire and connect with the broader design community. 

In her spare time, Isobel loves to explore her island home of Tasmania. Whether it be bushwalking, heading to the beach or enjoying the amazing food and wine, she is sure to be sharing it with her wonderful friends and family. When Isobel isn’t busy relishing Tasmania, she is off exploring every corner of the world, having travelled to almost 30 countries, she is always planning her next adventure. 

Isobel is looking forward to her time at Kingthing Marketing, while she continues to challenge herself and broaden her knowledge and experience within the industry. 

Anna Coxen, Content Writer

anna coxen curtayne content writer

Hailing from Tassie’s North East Anna began her professional career as a teacher, graduating from the University of Tasmania with a Bachelor of Human Movement specialising in education. Her teaching has enabled her to travel the world extensively spending time living and working in the UK and USA. Upon her return to Tasmania, she realised how unique and special Tasmania was, and wanted to share her home with the world, and as such, her passion for tourism marketing, development and sustainability was ignited. 

Her tourism career began as the Marketing Coordinator at Tamar River Cruises where she was fortunate enough to learn from the best! She then took this knowledge in to a role with the West Tamar Council as the Tourism and Marketing Officer. It was here that she became the driving force behind the rebranding of the Beaconsfield Mine & Heritage Centre. Her work winning two categories at the Museums Australia Publication and Multimedia Awards in 2009. She was the author of the winning submission for the Heritage and Cultural Tourism Category at the Tasmanian Tourism Awards in 2009. The Heritage Centre continued its success winning three consecutive years and was admitted to the Hall of Fame in 2011. 

During her time at the West Tamar Council she was also selected as one of the inaugural industry members of the Launceston Tamar North zone committee, and was a big agitator for regions collaborating for success.  She has also completed projects with Northern Tasmanian Development and the Northern Midlands Council. 

More recently she has been growing, nurturing and developing the next generation of Tasmanians, (aka a stay at home Mum)! In her spare time she loves exploring the world’s natural wonders with her husband and three kids, and is happiest when she is on a beach!  She is currently undertaking her Graduate Certificate in Tourism Management and is a member of the Cataract Gorge Advisory Committee.


Oliver King is a young Tasmanian photographer who has been taking photos for 8 years.  His primary school teachers first encouraged him to take photos to express himself as an alternative to literacy as he struggles with Dyslexia. 

He won a national Moran Photography award in grade 6.  Throughout his teenage years he worked as a tour guide at the local Fairy Penguin Tours in order to save up for his camera gear. He uses a Canon EOS 700D in AWB ROW and a GoPro Hero3 in AWB JPEG.  No photoshop used.

He has many clients who appreciate his natural talent and the way he sees things differently.  If you want marketing photos with an artistic edge he is your man. If you are after wedding shots and family portraits, probably no :) 

He would like to thank his uncle, Tim Cassidy who helped him understand photography and his dad, Rob King who spent years driving him around to great locations to get the perfect shot. Thankfully he can now drive himself!

Bennie-Boy and Millie King, Security


Always on the lookout for the delivery man, Bennie-Boy is the unflappable first line of defence for the Kingthing office by distracting visitors with his Labradoodle charms. Always full of good advice and never answers back, unlike the Photographer!  If only he could learn to make coffee ;)

Little Millie is a new edition to the Kingthing family, we accidentally adopted her in the middle of a busy 'awards submission writing season'.  Not sure how it happened but she is here to stay and super cute curled up at our feet on a cold winters day.