Marketing Strategy

Small business strategies

Every business regardless of size deserves to have a plan of attack, we call this a marketing strategy.

We see it time and time again that businesses do their marketing without any idea of what they are truly offering, who is their target market, what they should be saying and through what marketing channels.  If you are in this position you are not alone, join the club, stick to what you do so well for your clients and let us determine a marketing strategy for you within your budget.  We can produce a one-pager or the whole shebang ..... totally depends on your budget. Give us a call to discuss. 

 

Large organisation strategies

We love doing the big stuff. Really getting into it. We often do work for larger organisations, events, tourism destinations, government departments etc.  Anna and Beck get really excited about it. A little tragic as far as the rest of us go – but whatever floats their boat right?

Here is the way the team approach a larger strategy:

  • Background research
  • Collaborating with you to determine goals, visions, missions etc
  • Determine research findings
  • Competitor analysis,
  • Industry alignment, engagement and leveraging
  • Key product attributes
  • Determine target markets
  • Branding articulation and alignment
  • Determining the Unique Selling Proposition (USP)
  • Tactical marketing activities to be undertaken
  • Measurement and review

 

 

Tactical Marketing Activity matrix

This little piece of heaven is in high demand.  It is a big long list of all the types of marketing activities that you could possibly do to get more customers. It ranks the different activities by priority, market, cost, hours to set up etc etc and basically gives you the magic solution to be able to make some coin.  Our many years in marketing helps us to prioritise what will be great for your business. Can’t decide whether to tattoo your logo on your forehead or hire the Goodyear blimp to get the most out of your advertising budget? Then this fabulous document has you covered.

When you are satisfied you know the way ahead, but are tragically time poor  - we can then help you implement your marketing if you need. From vision to execution.

Want to know more, then why not give us a yell.