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Tasmania not only known for its natural and beautiful environment, but what also distinguishes this unique island State, is the special dedicated people who work tirelessly to promote the many attributes of this wonderful landscape. Rebecca King is one of Tasmania’s special people. 
Rebecca has made a significant contribution to the development of the Tasmania’s tourism industry through her abilities to identify and promote the diversities of an extremely varied and complex region. Rebecca’s strengths lie in her ability to communicate with a range of stakeholders, internally and externally within the tourism industry and more broadly in economic development, which has assisted many in their individual and collective pursuits in the development of the Tasmanian tourism industry. Her passion for the development of e-marketing environments together with her ability to identify and drive innovative solutions to new tourism marketing approaches is a particular strength Rebecca brings to this industry. Rebecca’s personable approach has earnt her the respect of colleagues and stakeholders locally and nationally, and the Tasmanian tourism industry continues to prosper from Rebecca’s contribution to the promotion of the island State.
— Robyn Phillips, was Investment Attraction Manager, Northern Tasmania Development 
now international consultant.
Having worked closely with Rebecca over the past three years, I have always found her to be a warm, intelligent and dynamic tourism development professional who has the respect of everyone she works with. A talented marketer in touch with industry, she is passionate about the educating and motivating the Tasmanian tourism industry to get on board with emerging trends, and she is always happy to share her knowledge with others. I hope to work with her again one day.
— Maryana Lishman, was Tourism Development Manager, Northern Tasmania Development
Heritage Festival Keynote Address Guest Speaker
 
Rebecca is passionate about assisting the tourism industry to conduct business online. Her passion, knowledge and her desire to achieve are outstanding qualities. Rebecca is truly a tourism leader.
— Bridget Walch, was Rebecca's manager, Manager Regional Development, Tourism Tasmania
Rebecca is not only a fantastic digital coach but also achieves great results for her clients who are Tourism operators in the Gladstone Region
— Karen Sweeney, Project Officer at Gladstone Area Promotion Development Ltd Queensland
Working with Rebecca is a like breath of fresh air. She’s creative, business- focused and unfailingly positive. As well as having an excellent grounding in tourism from both an operator and regional development perspective; she also has an amazing grasp of web technologies and social media that can be applied for the benefit of all businesses regardless of their size. I highly recommend Rebecca as a business mentor and digital coach (in fact I’m pretty sure she could turn her hand to almost anything!)
— Becky Shrimpton 
Formerly Manager International Student Recruitment at University of Tasmania
Rebecca consistently demonstrates her professionalism through her high work standards, work ethics and inventiveness capacity. I would not hesitate in endorsing Rebecca to any organization
— Damian Saunders, General Manager at Woolmers Estate
Tourism Industry Council Tasmania
Rebecca is a dynamic motivated individual who has a solid knowledge of marketing and knows how create business opportunities. She is highly skilled in the digital communication space and specialises in the social networking communities trying to stay abreast of the latest technologies and trends. Working in both the private and public sectors she has a diversity of skills across the business spectrum. Her interpersonal skills are excellent, business networks very strong and she has the respect of those she works with. I would highly recommend Rebecca for any position and would be honored to be able to work directly with her.
— Kim Seagram, Board Director, Tourism Tasmania
I worked with Rebecca for two years and found her to be very articulate competent and friendly. Rebecca is particularly knowledgeable in IT and how it can be utilised to the best effect by tourism operators. 
As a former tourism operator herself she has valuable information that will assist existing and new tourism businesses
— Wayne Bolton, worked directly with Rebecca at Tourism Tasmania
Bec is a natural marketer and communicator. She is passionate about her role and Tasmania and this is reflected by her enthusiasm, commitment and follow through. She has developed strong practical and strategic skills in the private and public sector. She understands the realities of small business and, from her current role, the workings of bureaucracy. Whatever Bec does she will be successful.
— Jo Archer, Launceston Community Engagement & Development Manager at University of Tasmania
I have no hesitation in recommending Rebecca to prospective clients. She is a very competent and diligent consultant who can achieve above expectations. She is a leader in her field and sort after at a national level for her advice, experience and skills. She is a pleasure to work with, adopts a flexible approach and is focused on achieving positive outcomes
— Adam Saddler, National Coordinator at Economic Development Australia fellow consultant
Rebecca is fantastic to work with as she is committed to great outcomes for her clients and always thinks a step ahead. Her positive outlook makes her great to be around and a joy to have on the team
— Deb Lewis, Operations Manager at COTA Tasmania was Head of Industry Development Tourism Tasmania.
Rebecca has gained a great deal of respect from the tourism industry over the years. Her services are widely sought after across Australia. I had the privilege of hearing her latest presentation at the Tasmanian Tourism Conference and found the content so user friendly and down to earth, so the average tourism operator could understand the potential and opportunities of the social media for their business
— Gil Sellars, Manager Niche Publications at The Examiner was Chair of LTVTA
I had the pleasure of working with Bec at Tourism Tasmania. Her move to establishing her own business has been fantastic. Bec brings great knowledge of the tourism industry - including traditional and e- marketing, distribution and product development. She has excellent knowledge in the digital space, is a good coach and mentor and an asset to any business
— Karen Fraser, Manager Membership at Destination Southern Tasmania
Highly recommend Rebecca for her knowledge of the tourism industry and intergration with social media, web site design and optimisation
— Ray Ironside
Owner, Burnie Ocean View Motel & Holiday Caravan Park


Rebecca is a highly motivated, goal orientated person whose key strengths are her ability to manage and motivate people and coordinate tasks. She is a optimistic and enthusiastic ‘people person’ with the added benefit of being an organised and efficient team member.
— Bronwyn McCutcheon, Administration Manager at Elecon Pty Ltd, Bronwyn was the Administration Manager at Tamar River Cruises and worked directly under Rebecca.

Recent Projects

  • Australian Regional Tourism Conference Masterclass presenter
  • Australian Tourism Data Warehouse e-Kit module development; Managing Various Social Media Accounts, Customer service101 and NBN
  • Business and Employment Online Business Training
  • Cradle Coast Authority Tasmanian Visitor Information Network Online Business Model Tamar Valley Wine Route web strategy
  • Cradle Coast Authority Tourism Forum Digital Training
  • Cradle Mountain Huts In-tents Feasibility Study
  • Cradle Mountain Huts and Bay of Fires Walk winning Tourism Award Submissions
  • Department of Economic Development (Tasmania) Digital Ready Panel 4 years
  • Dept of Primary Industries, Parks, Water and Environment mobile and app reccomendations.
  • Hatherley Birrel Collection Distribution and Marketing
  • Hobart and Surrounds Zone Marketing Group Social Media Strategy
  • Launceston City Council Tourism Online Marketing Strategy
  • McDermotts Coaches Tourism Award Submission
  • NBN Digital Enteprise Development of Training modules
  • North Burnett Regional Council Online Booking System selection tool
  • Natural Resource Management North Staff training
  • Polytechnic Social Media Training
  • Queensland Parks and Wildlife Service Social Media Training
  • Rae and Partners merger launch and social media strategy
  • Rail Online Marketing Strategy for TATRail
  • Red Feather Inn marketing planning and social media
  • Scotch Oakburn Social Media Strategy and Training
  • Small Business Tasmania Mentoring
  • Social Media Training Wise Lloyd Fergusson
  • Stanley Tourism Association Online Activity Assesment
  • South Australia Tourism Comission  Digital Roadshow Keynote
  • Tasmanian Chamber of Commerce and Industry Small Business Expo
  • Tourism Industry Council Tasmania responsive website and app development for NW and West Coast.
  • Tourism Queensland Digital Coach Distribution Training
  • Tourism Queensland Digital Ready Program Digital Coach – Central: Warwick, Stanthorpe, St George, Roma, Bundaberg, Agnes Water, Town of 1770.`
  • Tourism and Events Queensland Digital Ready Program Digital Coach – Tropical North: Cairns, Port Douglas, Mission Beach, Sunshine Coast, Outback, Longreach, North Burnett, the Gulf of Carpentaria, Fraser Coast.
  • Tourism Queensland Online Booking System Comparison for Wiz Online Booking System Selection Tool
  • Tourism and Events Queensland Online Customer Service webinar development and delivery
  • Tourism and Events Queensland Youtube webinar development and delivery
  • Tourism and Events Queensland Visitor Information System Booking System Selection
  • Tourism Northern Tasmania Signage Audit, Product Audit and Awards Development
  • Tourism Tasmania Distribution Paper
  • Tourism Tasmania grant writing mentoring for TIRF and TQual grant rounds.
  • Tourism Tasmania’s Digital Coach Program, 2 rounds, mentoring over 80 businesses.
  • Trail of the Tin Dragon Marketing Strategy
  • Various Grant submissions, TQual and TIRF
  • Various web strategies for small business
  • Wineglass Bay Cruises marketing, distribution and social media
  • Winning Tourism Award Entry for Bay of Fires Walks and Cradle Mountain Huts Walk