Business action learning Tasmania’s rebrand came out of a need to move away from what they had to differentiate themselves from their competitors. As well as this, the acronym, BALT is becoming a readily used name for the business with, Business Action Learning Tasmania becoming difficult to remember and quite the mouthful. The letter mark of the logo represents the notion by literally breaking out of the box. This letter mark accompanies the logo type.
Overall, the logo is a strong representation of BALT, challenging the status quo of what represent’s an educational system, in both their work and their logo identity.