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Blue Hills Honey

Way-finding and Interpretation Design

Blue Hills Honey upgraded their Mawbanna shipping container office site into a new visitors centre.

The centre was themed around the ‘Honey Track’ positioned as an interesting and compelling insight to the ‘track’ taken by bees and BHH to bring our unique honeys to the consumer.

We achieved this by having the interpretation themed around the three ideas below:

  1. Bee-amazed
    ‘unique’ is the word: this is to focus on the natural environment that is a (globally) unique and key differentiator for our honey. This is VIP because the unique environment that is the Tarkine, notably the unique natural benefits it brings to BHH honeys and, of course, our amazing Bees which live and work there.

  2. Bee-well - Blue Hills Honey
    this is the ‘confidence via credentials’ section i.e. the company, the brands, the staff, family, the history and traditions, the customers and consumers from around the world.

  3. Bee-informed  
    this is to stir ongoing interest and fascination in bees and keep BHH top-of-mind in that regard e.g. interesting things about bees (the insect version of canaries for the world).

A number of features were introduced to enhance the visitor experience. These included:

  1. VR experience in the Hive and surrounds that can take 10-12 Bee riders at a time for approximately 15 minutes

  2. A sampling and informational area to taste honey and try the honey mead

  3. A retail section to buy your favourite honey and other products

  4. An interpretation area that faces onto the processing centre.

  5. Licensed Café to relax and enjoy a number of honey-based and other offers

  6. AV room near the Honey Track feature wall.

Our way-finding design has only enhanced this visitor experience by providing visually appealing design and attention grabbing content to keep visitors amazed by ‘The Honey Track’.