What the heck is Search Engine Optimisation?

What is SEO kingthing marketing

What the heck is Search Engine Optimisation?

One of the biggest obstacles that small businesses can come across is not having a fully SEO’d website. Now what on earth does that mean? It’s okay, we didn’t know that for a long time either, but now as marketer’s, it’s just something we need to be on top of.

Let’s take it back to basics;

We always tell our clients that there is no point in having a beautifully designed website that cannot be found in Google searches. The key thing to know is that Google is all about the user experience, this means showing us websites that are relevant to what we are actually searching for (keywords), making sure that a webpage loads quickly (page speed) and that users can view a website effectively on a mobile device (mobile responsive). There are hundreds of other things that we could bang on about to do with SEO, but in this article we strip away all the confusion and talk about the basics of SEO.

Keywords

Keywords are words that are scattered throughout websites, so that Google can determine what the page is about.  Once Google knows what your page is about, then your website will appear in potential customers searches.

The tricky thing is, we now have a thing called long-tailed keywords. As consumers we are getting more and more specific with what we are keying into Google. So instead of typing in ‘cafes in Launceston’, we are typing in ‘cafes in Launceston gluten free all day breakfast’.

But how do you find out which keywords are right for your website? There are a number of online resources that will let you do keyword research, but will sting you at the end (surprise surprise) by trying to charge you to get the results!  Google Adwords has a keyword planner that can be quite useful and free, but just note you need to pretend to start a campaign to be able to access it, not ideal, but if you are trying to save money, then that may work for you.

Page Speed

We think this is the statistic that we preach on about most! Did you know that 65% of people will leave your website if it doesn’t load within three seconds? Google is not going to be showing anyone a website that doesn’t load quickly, that’s the harsh truth.  There are many things we can do to help, here’s two that make sure your site loads in those first three seconds:

  1. Reduce your image sizes! For web this is a maximum of 72dpi and 1500 wide for banner images. But here’s a hot tip (shhh don’t tell anyone!), there’s a website called tinyjpg.com that can compress images for you - for FREE.

  2. ‘Font frenzy’ (in other words, too many fonts) isn’t a good thing with website design, two or less is best.

Mobile Responsive

Google penalises a website that doesn’t work effectively on a mobile device. If your website hasn’t been updated in the last five or six years, chances are it’s not mobile responsive and Google will put you further and further down the search results. Bummer! If you want to test to see if your website is mobile responsive or not, click here.

Google recently announced that they will be favouring ranking mobile sites over desktop sites, so make sure you have a mobile responsive website! It’s a thing.

 

Hopefully you learnt a little or a lot from this overview of SEO, because it’s important! It can also be a little challenging to understand and take action on, so don’t be afraid to reach out.

Thanks for reading!

The team at Kingthing Marketing.

 

Kingthing Marketing Sarah Wells Consultant

Written by Sarah Wells | Sarah is a Marketing Consultant at Kingthing Marketing who lives and breathes strategy, digital marketing and nerding out on SEO. Her other things in life are all sports, travel and spending time with her favourite people.

Follow her on Linkedin here

Rob King