Business Action Learning Institute (BALT) Rebrand
Business Action Learning Tasmania wanted to move away from the logo they had and differentiate themselves from their competitors and change their current tone of voice to bring out their brands true values of collaboration, getting things done and thinking outside of the box. They needed an executive and high-end logo that could compete within the education space they were competing in, including Universities, TAFE and other educational institutes.
Their name, Business Action Learning Tasmania, is a real mouthful! They wanted to spread word of the acronym, BALT, that is commonly used within the company. They wanted to move away from the blue and orange that their competitors used. Red was the preferred colour as it enhances users attention to detail and increases cognitive performance, which is incredibly important in their educational space and collaterol.
BALT are community minded and challenge the status quo, as does their new logo. The logo mark, reflects the breaking outside of the box that the business reflects in its practices.
Colour is vital in communicating an overall tone and quality of BALT’s visual identity. Careful use of colour reinforces the personality and ensures harmony across all of the various mediums.
The colours red and black have been selected to inject a professional yet high energy into the business. This colour will also work well when paired with the industrial photography used across the BALT visual identity. Most importantly, the colour red has been proven to enhances users attention to detail and increase cognitive performance, vital in this educational space.
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces BALT's personality and ensures clarity and harmony in all BALT’s communications. We selected Mr Eaves Modern Sans and Museo Slab, to help inject a high-end, executive tone of voice to all of BALT’s commuications.